Project Details

Underhance Sales

Objective: Underhance, a leading brand in shapewear and body enhancers, aimed to increase its sales conversions among women in Dubai and Abu Dhabi. The campaign focused on reaching fitness enthusiasts, women interested in butt and hip enhancers, and those seeking BBL effects and party-wear solutions.   Strategy & Execution: With a monthly budget of AED 14,000, we developed a focused paid media strategy to drive sales conversions:

• Platform Allocation:
  • 40% Google Search & Shopping Ads: Targeted high-intent keywords and optimized Shopping Ads to capture potential buyers actively searching for shapewear and body enhancers.
  • 60% META: Leveraged Facebook and Instagram ads to engage a broader audience with visually compelling creatives that showcased Underhance’s products, driving traffic to the online store.
• Conversion-Focused Optimization:
  • Implemented conversion tracking and optimization tactics, including A/B testing of ad creatives and landing pages, to ensure the highest possible conversion rates.
• Targeted Audience Segmentation:
  • Segmented the target audience based on interests such as fitness, BBL effects, party-wear, and body enhancement, ensuring that ads were highly relevant and resonant.
• Cost Efficiency:
  • Managed the budget carefully, focusing on high-impact ad placements and maximizing return on ad spend (ROAS).

Results:

• Sales Conversions: Achieved a 35% increase in sales conversions, generating significant revenue growth within the targeted regions.
• Cost-Per-Conversion: Reduced cost-per-conversion by 25%, allowing more efficient use of the AED 14,000 budget.
• Audience Engagement: Enhanced engagement across META platforms, with a 30% higher click-through rate (CTR) and improved conversion rates from Shopping Ads.

Conclusion: The targeted paid media strategy effectively increased sales conversions for Underhance, optimizing the budget and delivering measurable growth in Dubai and Abu Dhabi’s competitive market.