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About Us

At Quantum, we recognize that media consulting is a crucial element of any growth marketing strategy. Our team leverages a combination of content marketing, paid advertising, social media strategies, and advanced data analytics to boost your brand’s visibility and engagement.

Consultation

Contact Info

  • anmol@quantum-growthmarketing.com
  • Week Days: 09.00 to 18.00 Sunday: Closed

Project Details

    • Client: Ministry of Transport KSA
    • Year: 2023
    • Category: Paid media, Strategy
    • Location: KSA, UAE, Europe, China & Canada
    • Objective: Brand Lift

Brand Reach for MOT

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Objective: The Ministry of Transport aimed to improve Saudi Arabia’s Logistics Performance Index (LPI) ranking from 21st globally. The goal was to enhance brand visibility across key markets, targeting entrepreneurs, investors, and professionals in the supply chain, logistics, and finance sectors.
Strategy & Execution: With a budget of $650,000, we implemented a comprehensive paid media strategy aimed at increasing MOT’s global brand visibility:
  • Platform Allocation:
    • LinkedIn: Focused on targeting professionals in logistics, supply chain, and investment sectors to build awareness and credibility.
    • Google Display: Used for high-impact display advertising across relevant industry websites and platforms to maximize brand reach.
    • Programmatic Ads: Deployed programmatic ad buying to target specific audiences based on behavior and interests in key industries and markets.
    • YouTube: Ran brand awareness video campaigns showcasing Saudi Arabia’s advancements in transport and logistics, targeting decision-makers.
    • Snapchat & TikTok: Leveraged creative content to engage younger audiences and entrepreneurs, showcasing MOT’s role in shaping Saudi’s logistics future.
  • Geographic Targeting: Focused on key regions—KSA, UAE, Qatar, Europe, China, the US, and Canada—ensuring maximum reach to influential markets.
  • Creative Approach: Developed compelling visual and video ads highlighting MOT’s achievements and future vision, aiming to enhance Saudi Arabia’s logistics and infrastructure image on a global scale.
  • Performance Tracking & Optimization: Continuously tracked brand lift metrics, optimizing ad placements and creative assets to increase engagement and visibility.
Results:
  • Brand Lift: Achieved a 40% increase in brand awareness across targeted regions, significantly improving MOT’s global visibility.
  • Audience Reach: Reached over 25 million impressions across LinkedIn, Google Display, and programmatic ads, driving engagement with key decision-makers in logistics and supply chain.
  • Video Engagement: YouTube ads garnered 10 million views, with a high engagement rate from the supply chain and logistics sector.
  • Cost Efficiency: Optimized budget utilization, delivering strong results with a reduced cost-per-impression (CPI) across all platforms.
Conclusion: The six-month paid media strategy successfully enhanced the Ministry of Transport’s brand visibility, positioning Saudi Arabia as a growing leader in global logistics and supply chain management.

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