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About Us

At Quantum, we recognize that media consulting is a crucial element of any growth marketing strategy. Our team leverages a combination of content marketing, paid advertising, social media strategies, and advanced data analytics to boost your brand’s visibility and engagement.

Consultation

Contact Info

  • anmol@quantum-growthmarketing.com
  • Week Days: 09.00 to 18.00 Sunday: Closed

Project Details

    • Client: Jetour
    • Year: 2024
    • Category: Paid Media, Strategy
    • Location: UAE
    • Objective: Impression Share

Visibility for Jetour

Financial ,
Strategy ,
Objective: Jetour, a prominent automotive brand in the UAE, sought to enhance its online presence by increasing its Google Search impression share by 80% and driving lead generation (test drives) across other platforms. The campaign targeted audiences interested in Chinese cars, family SUVs, affordable vehicles, and thrill-seeking adventurers looking for quality and affordability.
Strategy & Execution: With a monthly budget of AED 115,000, we executed a multi-faceted paid media strategy:
  • Platform Allocation:
    • 50% Google Search: Focused heavily on increasing impression share through targeted keyword strategies, ensuring Jetour’s ads reached potential buyers actively searching for relevant vehicles.
    • 10% TikTok Ads: Engaged a younger, dynamic audience, enhancing brand visibility and generating leads through creative video content.
    • 20% YouTube (In-skippable Ads): Utilized high-impact video ads to reinforce Jetour’s brand message and capture the interest of adventurous, family-oriented consumers.
    • 20% META: Deployed targeted ads on Facebook and Instagram, connecting with a broad audience and driving lead generation through tailored creatives.
  • Impression Share Growth:
    • Implemented aggressive bidding and keyword optimization to achieve an 80% increase in impression share on Google Search, ensuring Jetour’s dominance in search results.
  • Creative & Audience Targeting:
    • Developed and tested various ad creatives aligned with the interests of our target audiences, ensuring relevance and engagement across all platforms.
  • Continuous Optimization:
    • Monitored campaign performance rigorously, optimizing for CPL (Cost-Per-Lead) and ensuring effective budget utilization to maximize results.
  Results:
  • Google Search Impression Share: Successfully increased by 82%, surpassing the target and solidifying Jetour’s presence in search results.
  • Lead Generation: Delivered a 45% increase in leads across all platforms, totaling 3,000 qualified leads over the 3-month period.
  • Audience Engagement: Achieved a significant boost in CTR, particularly on Google Search and META, with a 28% higher engagement rate.
  • Budget Efficiency: Optimized budget usage, maintaining a competitive CPL and ensuring a high return on investment.
 

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